Prada

Prada is superb quality gear, generally tasteful if sometimes conservative. You'll rarely look out of place. Prada designer gear always looks its price, and the same is true of Prada footwear including Prada Trainers.

The big push for Prada in 2004 was the America's Cup yacht race Prada Luna Rossa Challenge. (That means Prada Red Line Challenge in case you wondered.) The tradition is that the winners host the next competition. That presents a problem when Switzerland win as they did early in 2004.

Why are we talking about yachting instead of Prada Trainers? Well, probably the best known Prada Footwear are the Prada Trainers commonly referred to as Prada "Americas Cup" Trainers.